Cmd+Shift+Create
Your guide for content creation and creator-led marketing.
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What does it mean to keep going when the money runs tight?
There’s a strange kind of fog that rolls in when you’re deep in stress and uncertainty. It’s heavy. It lingers. It tends to make even simple things feel hard. That's the fog.
Would you rather take the risk and fail? Or watch someone else take your shot and wonder what could’ve happened if you’d kept going?
I’m learning that it’s not enough to just build something great. You also have to convince people to try it.
Most people treat it like a warning. Like if you’re not the best in your league at one specific thing, then you’re just dabbling. Lacking direction. Unfocused.
That long-term vision will come later, but only if you focus on the small wins today.
Chances are, you don’t need a rebrand. You just need a break.
This is the part where the foundation gets built.
The part where you’re building quietly. Waiting. Tinkering. Making judgment calls with no real data, just your gut and some educated guesses.
You don’t always need a reason to create. You just need to give yourself permission to explore.
It’s not about chasing something newer, bigger, or better. It’s about nurturing what you already have
Stay in the game long enough for your work to catch up with you.
