Hello hello readers!

After weeks of planning, coordinating, and secret keeping….

I’m engaged!

It was a beautiful weekend of celebrations with friends, and I couldn’t be more excited for the future.

And while this week’s update isn’t about getting engaged, I’d be lying if I said it didn’t give me some perspective.

Moments like these remind me why I build, why I create, and why I keep putting energy into things that don’t always have a guaranteed outcome.

The best things in life usually don’t come with certainty. They come with care, time, and hard work.

Which brings me to this week’s piece!

-Luke

Roots Before Blooms

It’s easy to look at something you’ve built, whether it’s a project, a post, a business, or a relationship, and feel like it’s not moving fast enough.

Like it should be further along by now.

We often treat slow growth like a red flag, but in reality, it’s usually a sign that something meaningful is taking root.

The best things rarely “go viral” on day one, and those things that do, don’t tend to last.

Longevity takes showing up, staying patient, and pouring care into something even when no one else is clapping.

That’s true in content. In startups. In relationships. In just about everything.

Sometimes, you don’t even realize how special something is until you zoom out. Until you see how far you’ve come. Until you get one unexpected reply, one thank-you message, one tiny moment that reminds you why you started in the first place.

Maybe it’s not about chasing something newer or bigger or better.

Maybe it’s about nurturing what you already have. Appreciating the thing you’ve built and letting it grow without rushing it.

That small newsletter, that early product, that first version of your creative voice might be more powerful than they look right now.

Give it time. Keep going. And don’t be surprised if the thing you’ve been building turns into something bigger than you imagined.

Hope you enjoyed this week’s post. See you next week ✌️