Readers!

I hope everyone had a lovely long weekend and got some good rest in. While I spent the weekend driving countless hours and being in nature, I had a realization that I often have when I take some time to let my brain breathe.

When you’re stuck in the rut of building something, whether in content creation or startup life, it’s easy to burn the candle at both ends and not even realize you’re getting close to burning out. It’s the day in, day out grind that can lead you to making rash decisions like making a big change in your product or shift in your content.

And while I’m a big proponent of shaking things up to reignite creativity, I also came to a realization as I was standing knee deep in a river in Yellowstone National Park.

Sometimes the big shift isn’t what you need. You might just need to take a breather, step back, and come at the perceived problem at a new angle.

Let’s dive in.

-Luke

You Probably Don't Need that Rebrand

You know the feeling.

Your logo looks tired. Your content is falling flat. Your startup pitch is missing something, but you can’t figure out what. And suddenly, everything seems off.

You start thinking maybe it’s time to blow the whole thing up and start fresh.

Maybe the algorithm is allergic to your color palette. Maybe your tagline is the reason people aren’t buying. Maybe your creative voice is out of date. A rebrand starts to sound like the solution to everything.

Because at least it feels like progress.

It feels like doing something.

It feels like control.

But a lot of the time, the urge to rebrand isn’t about your brand at all. It’s burnout in disguise. You’re not bored with your identity, you’re just tired. You don’t need a new vibe. You need room to breathe.

It’s easier to tweak your aesthetic than to face the discomfort of slow growth. It’s easier to rework your homepage than to keep writing when engagement is quiet. It’s easier to obsess over fonts and palettes than to finish the thing you already started.

And sure, sometimes a rebrand is the right move. But it’s not always the next move. Especially if it’s coming from a place of panic, frustration, or emotional spiral.

You don’t need to start over every time something feels a little off.

You might just need rest. Or perspective. Or a short break from your own ideas. (Or to stand in a river and catch some fish in Yellowstone… wait no… maybe that’s just me).

So before you redesign your brand deck or rewrite your entire website or delete every post you’ve ever made, ask yourself if you’re actually making a strategic decision, or if you’re just craving a dopamine hit because building quietly is hard and no one’s clapping right now.

You’re not behind. You’re building.

You’re not broken. You’re probably just tired.

Step away first. Then decide.

Because chances are, you don’t need a rebrand. You just need a break.

Hope you enjoyed this week’s post. See you next week ✌️