Welcome to the this week's issue of the CreatorPad Newsletter, where we update you on all things CreatorPad and the creator economy!

Since our last newsletter, the team at CreatorPad has had some huge internal updates and even bigger changes that we can't wait to bring to you over the next few weeks. From bringing on an investor and advisor who has helped us further shape our offering to our community to continuing to push out content and find a bit of traction on YouTube and TikTok; it's been a wild week of developments for the team. We're so excited to roll out these announcements as soon as we can share more, so stay tuned in the coming weeks for some exciting news from CreatorPad. Until then, here's the latest in the creator economy! 👇

A $100M Check for the Creator Economy

"Creators are permeating pretty much every corner of the economy. It’s hard to name an industry or a facet of life that is some not being impacted by creators."

This quote from Ezra Cooperstein, President at Night, kicks off a monumental partnership between Night and The Chernin Group, resulting in an influx of $100M into the creator economy and the birth of Night Capital in attempts to "build a new company focused on control investments in businesses that can utilize creators to grow and thrive."

So what does this mean for the creator economy? Besides the millions of dollars being placed into the creator space, this is also a massive step in legitimizing content creators as businesspeople. Once branded as purely entertainment, content creators are now sliding their way into every nook of media and branding, and with this partnership, even more, brands will begin to have creators front and center. What creator do you think Night Capital will pick up first?

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Misinformation on TikTok

A few weeks ago, I wrote an article on TikTok becoming the new Google for GenZ; in this article, I break down this new trend and why it may be occurring as well as how you may be able to take advantage of this evolution. While I mainly labeled this transition as an opportunity for creators, I overlooked the negatives that come along with search engines and misinformation.

In a recent study from NewsGuard, researchers found that when searching for popular news topics (from COVID cures to Russia's invasion of Ukraine and beyond), 20 percent of the popular videos contained misinformation.

With one in five videos containing misinformation, especially in the medical and political sectors, this raises concern for TikTok becoming the primary source of information for young people all over the world.

Although TikTok says it vets every video posted with AI-driven review, NewsGuard found that out of 102 million videos violating its Community Guidelines, less than 1% of those removed were considered “harmful misinformation” as defined by TikTok.

While there is no clear path, this misinformation coming to light is a step in the right direction for cleaning up these sectors that are riddled with dangerous ideas and actions for the latest news. Have any suggestions on how TikTok can begin working on these glaring issues? Please share your thoughts with us on LinkedIn or Twitter!

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Creator Economy News 🚨

This week in the creator world, every content platform is copying each other, Zuckerberg loses $71 Billion, and Spotify launches audiobooks.

• Instagram acting as a social platform chameleon of sorts is getting more and more like TikTok with each update. What you don't know? 'Most Reels Users Have No Engagement Whatsoever.'

• On the same note of social platforms mirroring each other, TikTok rolls out "TikTok Now,” where, like BeReal, users will be prompted to showcase what they’re doing at random times throughout the day. Can we go back to the days of unique social platforms?

• Mark Zuckerberg has lost $71 Billion during his transition into the metaverse. Down from a high of $142 Billion since last September, this cut in capital may signal that the push into the metaverse may not be the best move for old Zuck. Or will it be the best play he's made yet? Either way, he's still richer than all of us put together, even with the pay cut 🙃.

• Like a digital Barnes & Noble, Spotify launches their audiobook marketplace, allowing you to read, listen, and watch all in one place. At least Spotify knows how to differentiate themselves a bit more than a majority of entertainment platforms!

You should see these 👀

• Did anyone say FREE socials guide to TikTok, YouTube, and Instagram? Thank you to David Paykin for the free insights, this is what the creator community is all about!

• Did anyone see the GTA 6 Leaks? I got GTA 5 when it was released in 2013, and have been waiting for these leaks for literally almost a decade. I don't know if I should thank or curse the hackers who leaked these, but it definitely got me excited!

• Drake comes after Anthony Fantano after Fantano posts a fake conversation about a Vegan Cookie recipe in lieu of posting Drakes actual message. Good on Fantano for making light of this situation and not reacting, this can be a lesson for all creators in dealing with these difficult situations, although we hope Drake doesn't come after you, too.

• Casey Neistat is BACK in NYC and the nostalgia is at an all-time high.

Creator Spotlight 🔦

Meet Jordan Adika!

Jordan Adika is a commentary YouTuber and comedian who makes hilarious videos covering internet oddities and other entertaining, cringy, or weird content. Working with the likes of Jarvis Johnson, NickisNotGreen, Ethan is Online, and other commentary creators, Jordan has amassed over 175k subscribers over his 31 videos, climbing the ranks and finding his way into being pushed by the comedy commentary algorithm, which is insanely hard to break into.

From his commentary content to his podcast Sad Boyz with Jarvis Johnson, Jordan has been putting out captivating content for almost a year now and has seen amazing growth. We look forward to seeing Jordan continue to put out videos on his main channel and collabing with big names in the space, we really want to see a Dhar Mann collab, or maybe a mint chocolate chip collab? Honestly, we'll take what we can get.

Keep up the great work, Jordan!

Check out CreatorPad 🛖

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, secure your spot on the waitlist for our dedicated online community for content creators! Sign up now to get early access by September.