Hey peeps!

Not sure how it's already April, but here we are! If you didn't already know, April 23 is Creator Day, and to celebrate, we want to give away this Audio Technica mic! For your chance to win, shoot me a message on LinkedIn and I'll give you the details. 😎

Now let's jump into the most up to date creator economy news 👇

YouTuber Video Game? 🎮

I'm insanely pumped for this announcement & trailer. If you're not familiar, STORROR is a group of YouTubers who create content on adventure and parkour, and they just announced a video game release. 🤯

This group of creators have been at it for 12 years on YouTube posting consistently and constantly going viral while building a dedicated and enthralled fanbase along the way 

Now, if it wasn't already cool enough that the STORROR boys have been dedicated to their craft for over a decade, they are now shaking up the world of video games, YouTubers, and especially the parkour community with this new announcement. 

In the trailer for the game, one of the STORROR members said that this launch could do for parkour what the Tony Hawk franchise did for skateboarding, and honestly I couldn't agree more. This will allow for people who don't do parkour to live out something they may have always wanted to do, but don't have the willpower to throw themselves off of a roof. 😅

Even bigger than living vicariously through a video game, this is a massive leap in what content creators bring to the table. Never did I think I would see a game coming out on all of the major platforms that is dedicated to a YouTube channel and its creators. 

But as the creator economy progresses and creators being looked up to more and more by the younger generations, I doubt this is the last YouTuber game we'll see come out in the next few years. 

What creator's video game would you want to play? Let me know by replying to this email!

[Watch Trailer]

Why Google AI is better than ChatGPT 🤖

I got beta access to Google's ChatGPT AI competitor, Bard. Here's why Bard thinks it's better for creators than #ChatGPT 👀

"There are a few reasons why Bard might be a better choice for content creators than ChatGPT.

• First, Bard is trained on a much larger dataset of text and code, which gives it a wider range of knowledge and a more comprehensive understanding of language. This means that Bard is more likely to be able to generate text that is both accurate and creative.

• Second, Bard is able to access and process information from the real world through Google Search, which gives it a unique ability to generate text that is relevant to specific topics or events. This can be a valuable asset for content creators who want to create content that is both informative and engaging.

• Finally, Bard is still under development, but it has already learned to perform many kinds of tasks, including generating different creative text formats of text content, like poems, code, scripts, musical pieces, email, letters, etc. I will try my best to fulfill all your requirements.

• ChatGPT, on the other hand, is a more general-purpose language model that is not specifically designed for content creation. It is trained on a smaller dataset of text and code, and it does not have the same ability to access and process information from the real world through Google Search. As a result, ChatGPT is not as well-suited for content creation as Bard."

So creators, will you begin to turn to Bard to assist you in your content? Or is GPT your go to bot in the know? Let me know by leaving a comment on this LinkedIn post!

Creator Economy News 🚨

This week in the creator world, V-Tubers take over Tokyo, Jay Clouse shares his learnings from his time as a creator, VC's are pulling away from creators (kind of), a ton of TikTok news, changes in the creator space, and more:

• Shout out to Jim Louderback for putting this one on my radar! V-Tubers are taking over Tokyo's Board of Tourism, with three new virtual ambassadors. A few weeks ago I saw a V-Tuber's makeup line at a Target, but I definitely didn't expect things to lead here!

• Jay Clouse is an incredible creator who shares so many insights from the creator world. Check out this article/interview by Peter Yang featuring Jay Clouse, covering how Jay got his start, and tips on topics such as revenue and starting from scratch.

• VC's may be slowing investments into the creator space, but that doesn't mean it's dying. Just because VC's don't see something lucrative, doesn't mean something is on its way out. It's very clear that platforms are continuing to adhere to creators, influencer marketing is still injecting millions, and creators' place in our society continue to grow and blossom. My take? Keep creating. 💪

TikTok News 🕚

I can't believe I have to do this in this week's newsletter, but there have been so many headlines about TikTok, that I need to jam 'em all in one place for you.

• Here are the 10 biggest takeaways from TikTok's Creative Partners event. These tips can help you improve your viewership as a creator, and ROI as a brand.

• More than 2x the number of Americans want TikTok banned and other fascinating statistics about sentiment and user base on the app.

• TikTok fined £12.7m for misusing children's data with over 1.4m children under the age of 13 were using the platform in 2020.

• TikTok has spent almost $15m on lobbying efforts in the US since 2019.

You should see these 👀

• Here are the biggest changes and concerns about the future of the creator space from the mind of MrBeast's manager.

• These women are setting trends and making waves in the influencer space. Do you follow any of these creators?!

• "The creator economy is not dying—it is just going through a cycle of consolidation." This report breaks down the current status of the creator space, it's a big one!

Creator Spotlight 🔦

Calling all readers!!

I spotlight amazing creators every week. From people with less than 100 subs to those with millions, covering passionate and hungry content creators has become a massive passion of mine. But after 30 issues of this newsletter, I'm sure you'd like to see some familiar faces. So, I invite you to share some creators you think I should spotlight!

Have a friend who is killing it and you think deserves more viewers on their content? Maybe you're obsessed with a creator brand and you want to share their mission with other creators. Or maybe your content is crushing it and you want the spotlight, I invite it!!

No matter the size, background, or niche, I want to hear who gets you feeling inspired on a regular basis. Shoot an email to [email protected] to share your top picks, I can't wait to see who gets you inspired. 🤝

Want to go even further? 🚀

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, check out the links below to further your development as a creator. 😎

1. Join our free creator community

2. Find a personal mentor to learn from

3. RSVP for our weekly webinar - Cancelled this week for the Holiday, tune in next Friday, April 14!