Wassup wassup, creators?!

How are we feelin’ on this fine week? Not much to report on my end in this issue except some super sweet page builder updates on CreatorPad that I cover below!

Oh, I did get an Air Up! Nice job team, your creator marketing worked wonders (seriously they sponsored every creator I watch). It’s pretty good but a little bit less flavor intense than expected, but I guess that makes sense because it’s all smell. I’ll do a full review if THEY SPONSOR ME. NO FREE LUNCH, AIR UP. With that said, if you know someone on the Air Up team, give me a shout. I want to shill my newsletter for free scent pods (never in a million years did I think I would write a sentence like that, but here we are).

Other than that, onwards and upwards!

Prime Beats Out Gatorade ⚡️ 

Holy toledo, Prime has officially topped Gatorade in sales at Walmart, and I think I just got a kidney stone from thinking about how sweet those things are.

No for real, have you tried Prime yet? I tried it once and it tasted like drinking the liquid from a melted Otter Pop.

Jokes aside, Prime just beat out Gatorade for sales in a month-long period in Walmarts, and that’s a major deal for a creator brand that continues to take over the game by storm.

From becoming the official sports drink of the UFC, the LA Dodgers, FC Barcelona, FC Bayern Munich, the American Flag Football League, and too many more to name in one cohesive sentence (😅), it’s safe to say that Prime has taken the market by storm.

The overshadowing of a monster company like Gatorade is nothing to bat an eye at. When I was growing up, Gatorade was pretty much the standard when it came to sports drinks. With their commercials of athletes sweating the neon liquid, or dumping it on a coach after a big win, every kid wanted to have Gatorade as their sports drink of choice (could also be because of these bottles, but I digress).

Seeing Logan Paul and KSI continue to push the boundaries and make Prime so prominent in the beverage space, I can already see Prime continuing to eclipse the market until it becomes this generation’s Gatorade.

Do you think Prime has the legs to beat out the longstanding sports drink champ? Let me know your thoughts by replying to this email!

CreatorPad Page Updates! ✅ 

Update time 😎 

As you all know, we just launched an all-new, custom-coded version of CreatorPad, and we’ve been getting some incredible pages built on the site by even more impressive creators!

With this new update, colors have now been added to link cards such as LinkedIn, TikTok, Instagram, Snapchat, and YouTube, giving your page even more flavor.🍦 

While we added colored link cards, we’ve also added page view counters so you can see how many people are checking out your socials (and your beautiful CreatorPad page 😉).

I’m gonna drop a few of my favorite pages below so you can get some inspo!

• Oooooobviously I gotta drop mine first, check it out!

• Taz is an insanely talented creator and has the page to match! Honestly, I think Taz’s page is cooler than mine 😅 

• Damn, even OG YouTubers like Chris Pirillo are creating pages, is this your signal? 👀

• Shout out to Lenka for creating a page to inspire runners and content creators alike! 💪 

• Konrad’s sleek and color-blocked page makes me want to create another page for myself with this eye-catching design! 🤩 

• Valentin’s page aesthetic makes me want to dive into his content!

• Jack is repping the left-hand profile pic, and I dig the switch up from the middle aligned pic. Go ahead, play with those features, and see what best fits your vibe!

• And we can’t forget Wes’ page, this one made me laugh and definitely had me wanting to learn more about him! Do I smell a future collab? 🤔 

Massive massive shout out to you folks mentioned above, you’re all power users of the page builder and will absolutely get full access earlier than everyone else. 😎 

Want to get early access? Build a killer page! Need help building a page? Reply to this email and we can hop on a call. I can’t wait to see what you creators cook up, and I can’t wait to share your page with the rest of the community!

YouTube Takes Shots as TikTok Bleeds 🩸 

Just as Universal Music Group pulls its entire library off of TikTok, YouTube doubles down by launching the ability to remix music videos and music, basically placing itself as the new go-to for short-form creators who leverage new (and old) tunes for views and growth.

Let’s dive into some of the big changes, and then we’ll jump into how this is shifting the creator space. 👇️ 

• What’s goin’ on: You can now remix music videos on YouTube Shorts.

• How it’s done: Through remix features such as Sound, Green Screen, Cut, and Collab, creators can snag the newest or their favorite songs and create their own unique pieces of content.

• Potential positives:

  • Create your own content using music from official videos, this is no longer an option on short-form rival, TikTok.

  • Collaborate with friends or react to specific pieces of content. You guys already know this is my favorite piece right here. And if you need help finding other YouTubers to collaborate with, let us help! Sign up for CreatorPad and be among the first creators to get paired up with another creator in your niche!

  • Discover and remix older songs from your favorite artists. Just like TikTok, both new and old songs alike will be utilized in remixing.

So why is this a big deal? With TikTok shifting its focus from short-form content to literally everything else (live streaming, shopping, long-form, and more), YouTube is jumping into what made TikTok so popular in the first place; utilizing music/music videos in short-form content.

As YouTube aims TikTok at its most vulnerable moment with no UMG-granted music, I believe the exodus to YouTube for this new feature will be bigger than anticipated. I keep hearing of more and more TikTok-focused creators moving off of the platform to find opportunities elsewhere, and with YouTube making a move such as this, we may see even more TikTok-oriented content on your Shorts feeds very soon. What do you readers think? Any TikTok-centric creators making the move to YouTube? If so, let’s chat!!

Cinematography & Learnings

Meet Jake Frew, a storytelling genius with tips to spare.

Jake is a creative mastermind. From photography to cinematography, storytelling, color grading, editing, and beyond, Jake’s content is serving as major inspiration for creators and filmmakers alike.

With almost 300k subs, it’s clear to see that Jake’s content stands out and provides something that many other channels don’t, insight behind the hows and whys of filmmaking, particularly as a solo creator.

Jake’s content consists of life tips to keep you fired up to keep creating, how-to’s for filmmaking like shooting on a budget, filming yourself, or even suggesting tools. Jake also posts his very own, absolutely stunning cinematography that makes you want to get out and shoot yourself (before realizing your DSLR from like 2013 probably isn’t gonna cut it, shout out the D5100 😤).

If you’re looking to get inspired while learning the ins and outs of becoming a stronger filmmaker, look no further than Jake’s content. From the way he shoots and edits to his voiceovers, insightful tips, life lessons, and beyond; Jake will undoubtedly continue becoming a major voice in the creator space as he inspires a new generation of YouTubers and filmmakers.

Keep crushing it, Jake. I’m eating up the inspo!!

Check out Jake’s content 😎 

🗞️ In Other News

• Ludwig interviews YouTube’s CEO, Neal Mohan, on all things YouTube. From why they invest so much into Shorts to how AI will change YouTube, and beyond. God I want that little truck so bad.

• The dude who won that MrBeast video of staying in a grocery store as long as possible started creating content. In his most recent video, he breaks down how he spent the $450k check from MrBeast.

• YouTube is launching its very own community feed? This feed will reportedly have text posts, image polls, quizzes, filters, and stickers.

• MrBeast is featured in Time Magazine, with a full-blown article and video to add to his iconic cover shot. If you don’t know who MrBeast is (Mom ❤️), this is your chance to learn all about the most watched man on Earth.

🤔 What Are Your Thoughts?

What content have we been jamming on recently, readers?! Have some cool work to showcase or maybe an achievement to share? Let me and the rest of our community know by replying to this email, I want to share all of the cool stuff you guys do, let’s make the Cmd+Shift+Create community a bit more connected!! 💪 

🚀 Up Your Career as a Creator

Hope you enjoyed this week’s post. See you next week ✌️