Hellooooo beautiful people ❤️ 

Happy Valentine’s Day! If you didn’t get your s/o a gift yet, consider sending them this issue of the newsletter. They’ll probably be confused, but at least you got them something. Knowledge is power or something like that, right?!

It wouldn’t be an issue of Cmd+Shift+Create if I didn’t ask how you fine folks are feelin’ this week, so… how we feelin’?!

This week, I’m feeling like I need to start doing video content. Would you readers be interested in a YouTube show that covers these creator topics in the same lighthearted & relatable language? With my biggest goals being informing and entertaining with my content, it seems like it’s a natural progression and a way for me to take even deeper dives into my thoughts. Who knows, maybe you readers will get a sneak peek on the first ep!! 👀 

But before I do that, I gotta gauge interest. If you’d be interested in a Cmd+Shift+Create YouTube show, drop me a note and let me know!!

But in the meantime, we have some creator news to jump into!

-Luke

Kai Cenat Just Does It 🤯 

Kai Cenat just signed an insane deal with Nike, and it’s not for his dirt biking skills.

Kai Cenat is huge, and being one of the top streamers in the world can lead to some incredible opportunities. From Hanging with Ninki Minjaj (you read that right) to not getting robbed by 21 Savage (lol), streaming and developing massive communities can open many doors, and in Kai’s case, this most recent door led to him getting signed by Nike.

• While details of this deal have yet to break, seeing a massive legacy brand such as Nike beginning to sign streamers, you creators should get hyped up!!

• As creators like Kai become household names, they only further legitimize being a creator in the eyes of these big-name brands (and your parents, hey mom!).

• That said, deals such as this open up an entirely new lane for creators with other brands, both big and small.

• If Nike brings on Kai, who is Adidas and others like them going to go after? I think we will see this trend continue to work its way down the line until most brands have a creator whose name and brand are synonymous with theirs.

With a deal like this coming to fruition, I can only hope that Carhartt WIP or OnlyNY wants to sponsor me. Don’t fight over me though, guys. Like I always say, I’m here for collabs. 😘 

😲 Uh Oh! Mid-Newsletter Break!

We’re hosting a webinar tomorrow with the one and only, Taz Zammit!!

Want to learn all about how to win brand deals from the brand deal pro herself?! Join us tomorrow, February 15, at 3:00 PM PT//6:00 PM ET to learn from Taz’s insanely deep insight as a full time creator, and find out how you can turn your passion for content creation into your full time job!💪 

You can RSVP here!!

YouTube’s CEO Showcases Shifts 🔀 

The times they are a-changin’.

And with those shifts come predictions, and there’s no shortage of ‘em. While predictions are always interesting to hear, you might want to take them with a grain of salt, unless they’re coming from someone like the CEO of YouTube, Neal Mohan.

In a blog post penned by Mohan, he talks about his four big bets for this year, and he shares some insights for changes that YouTube and the creator space may see. Let’s break ‘em down: