Welcome to this week's issue of the CreatorPad Newsletter, where we update you on all things CreatorPad and the creator economy!

The time has come!! No, not our community launch just yet (soon, I promise), but I am so excited to announce that we finally have some content for you this week! Here's our TikTok, where we plan to post multiple times per week, teasing our full episodes that will be released on Fridays; We actually already launched our FULL episode one, check it out here! It's less than 30 minutes, captivating, and updates you on some of the current happenings in the creator world in a comedic and digestible way. 

We really hope you enjoy the content; please feel free to like, subscribe, follow, and drop a comment if you're feeling generous (or if you have suggestions)! A little bit goes a long way for the algorithm, but we're sure you already know that. 

Check out this week's newsletter where we break down Forbes Top Creator List, Y Combinator's new launches and a lack of creator brands, the Streamy Awards returning for the first time in three years, and much more. This week on CreatorPad: 

CreatorPad Presents CreatorPod

Shameless plug alert! CreatorPad launched the first episode of the first show we've been developing on for weeks! Our two hosts, Alex Velez and Dimi Frixou are creatives at heart and have been super valuable assets to our team at CreatorPad. Thank you, Alex and Dimi, we're so excited to keep launching this show and staying entertained for hours with your incredible dynamic!

In our first episode, Alex and Dimi tackle Andrew Tate getting kicked off of socials, the rise of the trend of influencers getting robbed after posting their locations, Casey Neistat and his audio adventures, Jennette McCurdy's new book, and more. We hope you enjoy the episode as much as we do, and if you don't, please let us know what we should switch up! We want to make this show collaborative with our audience, so if you want to see it, just drop a comment and we'll do our best to address. We hope you enjoy our first episode! 

[Watch the Full Episode Here!]

49 Top Creators of 2022 (plus one dog)

From fashion to video games, podcasts to instagram posts, Forbes' list of the top 50 creators of 2022 boasts creatives from a variety of backgrounds, signaling that medium may not matter as much as we thought when it comes to creative success. 

This list by Forbes tosses out the top 50 creators of 2022 listing names like, you guessed it, Charli D'Amelio and Mr. Beast. While seeing these names isn't surprising, we were surprised to see the variety of backgrounds and dynamic content that each individual were known for. Yes, Charli is going to crush it on TikTok and Jimmy will carry YouTube on his shoulders, but having additions such as Marques Brownlee (MKBHD), Tyler Blevins (Ninja), and Vivian Tu, signals to us that regardless of platform, topic, or medium, success can be found in your niche. The one common theme of all of the individuals on this list is that they keep posting.

Whether it be streaming video games, makeup tutorials, outfit hauls, or even a dog pressing buttons; if you continue to post, you may be able to find success regardless of the type of content. So, did your favorite creator make the list? 

[Check out the Full List]

Creator Economy News 🚨

This week in the creator world, Insta scales back on e-commerce, brands who went through Y Combinator pitched their ideas, and YouTube's Streamy Awards return in person for the first time since pre-COVID. 

• Although it feels like I was just writing about how Instagram plans to beef up its e-commerce division, in a recent update, Instagram will be scaling back on its approach to digital shopping features. Does this affect your 2022 business plans?

• 223 Y Combinator pitch their ideas, and only two are semi related to the creator economy. Protocol's take? "The creator economy is out. Making money as a consumer startup is in." Do you think this holds true in the current creator ecosystem or do you believe that we will see a resurgence of creator economy companies in the near future?

• YouTube's Streamy Awards set to return in person this year! For the first time since 2019, the Streamy Awards will see stars from all backgrounds gather to celebrate and commemorate the best content and content creators of the year. Who do you think should win an award this year?

You should see these 👀

• Another shameless plug? You betcha. Don't miss out on our first TikTok to catch a teaser of one of the many topics we covered in our first podcast EP!

• YouTube Player for Education aims to educate without distractions. And while we love the education route, we hope they come up with a catchier name.

• It's all doom and gloom from The Times of India, well, maybe not ALL; TOI reports that 92% of businesses have employed content marketing to pull more consumers.

Creator Spotlight 🔦

Meet Matt Field of Field Days, one of the most wild creators on YouTube today.

Field Days pretty much kept me sane throughout COVID, while we were sitting at home, Field was getting himself into survival situations in Bali, and I can say I definitely lived vicariously through his videos (from my couch 😎) during this time. 

Field has had a very unique rise to relevancy, for creators who are in the fishing/survival niche, there aren't many opportunities to branch out and capture a wider audience. Like a modern day Les Stroud, Field is among the first YouTubers to take his survival style videos to the masses. Amassing just under 1.3 million subscribers in two short years, Field has continued to hone in on his craft. Producing more and more captivating content; working on his editing styles, story telling, and camera angles, Field has transitioned his channel from basic survival with minimal editing, to insane edits with a myriad of additions to make his content stronger and more shareable. 

Field Days is a fantastic example of a creator who started something because of their passion, and carved out their own niche in the YouTube space. From videos to his own fishing lures and other merch, Field Days has been continuously grinding and tweaking his content, and it has certainly paid off. From watching him survive on the beaches of Bali or in the tinny, to seeing him purchase a brand new boat is an incredible thing to watch as a fan. I hope to continue to see Field inspire more creators to continue to hone in on their craft and make the adjustments necessary to succeed, and inspire more people to want to go out and find adventure. 

Check out CreatorPad 🛖

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, secure your spot on the waitlist for our dedicated online community for content creators! Sign up now to get early access by September.