Haaaaaaaaappy Wednesday, creator peeps!

An obligatory “how we feelin’?!” is in place this week, especially as the weather is starting to warm up and creep closer towards summer (you got this, East Coasters, you’re almost out of the limbo (Hell) that we call winter.)!

On my end of things, there are only a few more weeks away until it’s corgi time, and as the puppy planning becomes more tangible, the reality begins to set in. I mean just look at this dude… Are you kidding me?!

Ok ok, I digress (for now 😈), but the vibes are great going into the spring. We’ve had tons of new folks create their pages on the all-new CreatorPad and we’re getting close to being able to turn on our matching algorithm. So if you’re excited to meet other creators in your niche, area, and beyond, sign up and tell your friends about CreatorPad, every page built gets us closer to those matches starting up!

Anyways, onwards and upwards! Let’s get fired up to create with these stories below! 🔥 

Prime Takes Center Stage 🤼 

In a first of its kind collab, the WWE has teamed up with Prime Hydration to make the creator-led beverage brand the official hydration drink of the WWE. But this partnership isn’t the end of the news here. This is the largest deal that WWE has ever struck with a sponsor, and it has even more exclusive strings attached.

• Within this deal, Prime will also become the first-ever brand with a logo in the center of the WWE ring. As WWE has been around since the early 80s, this is a massive, massive deal for the multi-billion dollar wrestling corp.

• This deal will last for two years, and has no disclosure in terms of the financial aspects of the partnership.

• This will be a major win for both brands. With both Prime and the WWE being insanely popular amongst young kids (primarily boys), this will bring in more Prime customers, and more WWE viewers. I’ve said it once and I’ll say it again. COLLABS ARE THE BEST WIN-WIN TO GROW ON SOCIALS. DO IT ON CREATORPAD! ❤️ 

• With this move with Prime and the recent signing of Dwayne "The Rock" Johnson to the board (for $30M in stock 🤯), it’s no secret that the WWE is starting to get the new wave of partnering with the right influencers and celebs.

Prime continues to command the space and take over as the leading hydration/sports drink in the game. Who knows, maybe one day we’ll see Prime being dumped on the heads of coaches at major games. Could this spell a slow death for Gatorade? Let me know your thoughts by replying to this email!

Wednesday morning update: I just got wind that Prime is now also the Official Sports Drink of the LA Lakers… Absolutely insane.

Significant Engagement Drop on TikTok 📉 

Recently relished as the go-to place for growth and engagement, new reports are beginning to show significant declines in engagement on TikTok for both brands and creators alike. So why the cuts in engagement? I have my own opinions that I’ll drop at the end, but let’s explore the facts first.

To provide some context before we dive in, my insight was pulled from this article/report, which focuses primarily on brands. Although this piece focuses on brands, I am seeing the same issues coming from the creator (non-brand) side of TikTok. Enough yappin’ from me, let’s get into it: