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Stop Wasting Your Money on Terrible Brand Deals
Harvard Business Review releases a study showing that micro creators bring more value than large scale influencers.
Hiya, howdy, how ya doin’?
Happy Wednesday, creators and creator nerds. Not much yapping to be had from me today, so let’s jump right into the stories. As always, if you ever have stories you’d like me to cover or creators you think I should feature, shoot me a message on IG, or respond to this email. K thanks love u bye!
-Luke

Micro > Macro 🤏

Source: Alex Eben Meyer
You heard it here first folks, Harvard Business Review said that micro-creators are more valuable than the big guys. This evolution of the creator space is only becoming more prominent as big and small businesses alike start to turn to smaller creators with more engaged fanbases. So what does HVB love about us small creators so much? Let’s dive in.