Haaaaaaaaaaappy Wednesday folks!

How’s everyone feeling on the first REAL week back to work? I’ll be honest, I’m feelin’ a little brain-dead from all the travels I’ve been doing and I’m pumped to be settled back down in one place again so I can get my mind right.

I’ve been feeling a little overwhelmed recently, and after being on the run for the last three months, I’m finally getting back into a groove and it feels fantastic!

I also couldn’t be happier that everyone else is back online, too! I’ve had some incredible conversations over the last two days that get me giddy for the coming year in the creator space.

From brands giving upfront cash to creators so they can pursue their passions, to a company building an all-new method of paying and getting paid out internationally in an instant; there are massive things in the works for and by creators this year. Get excited. 😎 

I hope everyone’s first full week back goes swimmingly and you all start the year off with some incredible energy!! And if you feel like you need that energy instilled, let’s hop on a call and get you fired up about creating again!

2024 is YOUR year, let’s get after it!!! 👏 

-Luke

Peloton’s TikTok Takeover 🚲️ 

Just when I thought Peloton’s would drop in price cause that one dude died in that show, they make a move that’s going to make it even harder to get your hands on the bike, but easier to work out.

Peloton is moving and shaking the workout and content world with the launch of a TikTok partnership that’ll bring Peloton to millions of screens worldwide, and we’re not talking just on the bike. Let’s jump into the details:

• Dubbed #TikTokFitness Powered By Peloton (you guys got real creative with this one, huh?), this partnership will make TikTok workouts synonymous with Peloton, and provide some killer opportunities for fitness creators worldwide.

• These “classes” will consist of several different types of workouts and be hosted by some well-known names from both Hollywood & TikTok AND will be available right on your phone. That’s right, no need for that $3k machine, you’ll be getting bespoke classes fit for you.

• Looking to bring fitness straight to your phone with these classes, they’ll consist of everything from small sessions built for those with a busy schedule to full-blown, full-length workouts for breaking a sweat.

This collab is not only a great opportunity for fitness creators to break into a lane, but we can also see investor sentiment in a collab with a giant like TikTok. Peloton’s stock price rose by 15% after the announcement of this partnership, and that’s a reason to celebrate.

To me, this shows the value that traders see in TikTok and should be a signal to other creators that content will continue to persist as the content space envelops every market.

So creators, keep creating. These massive brands and investors see the value in creators and the content we create, we just have to keep pushing through!

NCAA 🤝 ESPN

A massive day for college athletes as ESPN and the NCAA have agreed to a $920 million deal for the US broadcast rights to more than 40 college sports championships.