Hey Creators! 

I'll be in LA next week from April 19-23, if you want to grab a coffee (or a drink, mimosas > coffee 🤝) shoot me a message on LinkedIn and let's connect while I'm in town! Now on to the latest in creator economy news:

Logan Paul Resigns with WWE 🤼‍♂️

...but don't let it distract you from the fact that in 1998, The Undertaker threw Mankind off Hell In A Cell, and plummeted 16 ft through an announcer’s table.

I am praying that someone laughed at the opener 😂

After a year of historic appearances on WWE, Logan Paul will be resigning his contract with the media/entertainment giant. No matter how you feel about Logan Paul, you have to admit, he definitely has the chops to be a WWE star. 

I remember watching WWE as a kid and absolutely loving it. Now, transparently, I haven't watched wrestling in years, and watching some of Paul's highlights remind me of why I was such a fan as a kid. 

Paul brings so much theatrics to the stage (mat? Ring?) and plays the perfect villain, creating an amazing fit for this character. I can definitely see Paul continuing on this journey, especially as it allows him to be as loud & exuberant as he possibly wants. 

Outside of Paul getting an insane payout from this deal, this partnership will only allow him to continue building out Prime energy and his own name & brand, pushing him further into the traditional celeb category. 

What other content creator has done something this massive? From Disney to WWE, YT and everywhere in between, Paul continues to push the boundaries for creators everywhere. 

[Check out Paul's WWE highlights]

Why Your Brand Should Trust in Creators 🤝

just released its 2023 Trust in Influencer Marketing Report, and there are some juicy details for both marketers and creators alike.

Let's dive into some of the biggest takeaways from the report below! 💡👇

• Over 50% survey respondents say that they’ve purchased a product that an influencer has promoted.

• 35% said influencer promotions are the top way to get them to try a new product

• For women, IG and Fb are the best ways to promote products

• For men, YouTube is the best way to promo

• 42% of the 18 to 29 age group turn to TikTok to learn about a product before purchasing

• 43% of all female respondents say that social media influencers are the top way to get them to try new products

I think it's very clear to see that creators are major assets in the decision making process for consumers. So creators, are you going to utilize this data to leverage your next brand deal!?

[Check out the full report here!]

Creator Economy News 🚨

This week in the creator world, a lil bit of politics with a potential Influencer Press Room at the White House, some congress members speak up about the potential TikTok ban, and to turn things back to creativity, Donald Glover (AKA Childish Gambino) just announced a creative studio. 

• Not all of congress wants a ban on TikTok. These nine congress members are sticking up for big TT. I just miss the good old days of politicians making content like this.

• The White House is tapping into influencers to reach more young people. As traditional news becomes more sensationalized every day, it's no wonder young people are turning to other means of media.

• Donald Glover wants to hire you. In a very artsy announcement, actor, rapper, writer, comedian, (and many other titles) is launching a creative studio called Gilga.

You should see these 👀

• The biggest creators don't go at it alone. Check out these tips for building a creative team with insights from Paddy Galloway, Sherry Wong, & more.

• New features are coming to YouTube Premium and I think I might buy... holy shit it's $13?! Do any of you readers pay for premium? I think I need some convincing.

• This company wants to build the LinkedIn for creators, and I applaud the effort & can't wait to see what comes of this! Shoutout to Brian Freeman and the team! 💪

Sorry everyone, no creator spotlight in this week's issue, but I'll be sure to post one on LinkedIn by EOW! Got any recommendations? Let me know by shooting me a message! 

Want to go even further? 🚀

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, check out the links below to further your development as a creator. 😎

1. Join our free creator community

2. Find a personal mentor to learn from

3. RSVP for our weekly webinar