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- š² MrBeast's 2024 Content Bet
š² MrBeast's 2024 Content Bet
MrBeast is changing up the type of content he posts, moving from fast paced and loud uploads to more story and experience based videos.
Another Wednesday, another newsletter. Whatās going on, peeps?!
I have absolutely zero idea how itās already March. I feel like I just moved to Colorado a few weeks ago and winter still hasnāt set in, but alas, summer approaches yet again.
While Iām not ready for the summer (ski season canāt be over, it just started šØ), I am very excited for things to come this spring.
From CreatorPad updates to personal adventures, this sunny season spells growth for myself and the world around me. One of those pieces of growth is in the form of a tiny little corgi puppy. While heās currently about the size of a baked potato, heāll be home in about a month and you already know Iāma use this lil dude as engagement bait.
Want puppy pics? Share this newsletter. š
Jokes aside, my girlfriend and I are super pumped for the new pup (and newsletter mascot), and I canāt wait for even more big things to come with CreatorPad and beyond. Speaking of CreatorPad, have you seen the new additions of the waitlist spot tracker and referral links to your pages? Check it out if you havenāt already!
Now letās dive into the stories that are commanding, shifting, and creating the creator space. š

Meta Stepping Up š

Down but not out, Facebook is looking to pull in more creators with their expanded monetization opportunities. While not many think about going to Facebook to post, or even consume content, Facebook knows how to bring in the big girls and boys: the big bucks.
Whether expanding tools or adding new ones, letās see how Zuck and Co are shaking things up.
No more caps on monthly income: This one is wild to me because I canāt even believe a monthly cap was placed on Facebook creators. Again, they do mention that theyāll remove this cap for āeligible creatorsā (honestly who knows what that means), but regardless, at least itās a step in the right direction. This update should be rolled out by mid-March, and Iāll give them some credit here, they do say it will roll out to āmost creatorsā in the program. Again, vague, but thatās Meta for ya.
More creators, more countries: Facebook mentions in this blog post that it will be expanding its āPerformance Bonusā to creators in even more countries. The Performance Bonus is an invite-only program that helps select creators earn more money off of their FB content. Creators in Italy, France, Germany, Spain, Colombia, Argentina, Peru, the Philippines, Thailand, and Indonesia will now have the opportunity to get invited to this program.
Performance-based payouts: Facebook continues its effort to pay out creators based on their postās performance rather than based on the ads played on their content. This will push even more creators to repurpose, as good content will continue to permeate all platforms through repurposing, especially if it can earn creators more money.
Facebook is also set to add insight into all of these changes for their creators, so no one is feeling lost with any of the transitions rolling out. While Facebook was king and fell to the ugly duckling of content platforms, itās cool to see them starting to cater to creators (better late than never, right?) and help folks in other countries earn more money through their content and passions.
Do you believe this is too little, too late for Facebook? Or can the social giant pull more creators back in and start to rise in popularity again? Let me know your thoughts, I would love some more opinions from the whole community on this one!

Major Shift from the Beast

Source: VidIQ
This one is gonna be short and sweet, but I gotta call it out when literally the biggest creator and content trendsetter in the world calls out a new trend.
Remember hearing about the āBeastificationā of YouTube? Where there are about a dozen cuts every three seconds, lots of yelling, over-the-top challenges, and just general extra-ness?
Yea well, Jimmy says itās time to call it quits. In a recent tweet, MrBeast says: