šŸŽ² MrBeast's 2024 Content Bet

MrBeast is changing up the type of content he posts, moving from fast paced and loud uploads to more story and experience based videos.

Another Wednesday, another newsletter. What’s going on, peeps?!

I have absolutely zero idea how it’s already March. I feel like I just moved to Colorado a few weeks ago and winter still hasn’t set in, but alas, summer approaches yet again.

While I’m not ready for the summer (ski season can’t be over, it just started 😨), I am very excited for things to come this spring.

From CreatorPad updates to personal adventures, this sunny season spells growth for myself and the world around me. One of those pieces of growth is in the form of a tiny little corgi puppy. While he’s currently about the size of a baked potato, he’ll be home in about a month and you already know I’ma use this lil dude as engagement bait.

Want puppy pics? Share this newsletter. 😈

Jokes aside, my girlfriend and I are super pumped for the new pup (and newsletter mascot), and I can’t wait for even more big things to come with CreatorPad and beyond. Speaking of CreatorPad, have you seen the new additions of the waitlist spot tracker and referral links to your pages? Check it out if you haven’t already!

Now let’s dive into the stories that are commanding, shifting, and creating the creator space. šŸ˜Ž 

Meta Stepping Up šŸ‘ 

Down but not out, Facebook is looking to pull in more creators with their expanded monetization opportunities. While not many think about going to Facebook to post, or even consume content, Facebook knows how to bring in the big girls and boys: the big bucks.

Whether expanding tools or adding new ones, let’s see how Zuck and Co are shaking things up.

  • No more caps on monthly income: This one is wild to me because I can’t even believe a monthly cap was placed on Facebook creators. Again, they do mention that they’ll remove this cap for ā€œeligible creatorsā€ (honestly who knows what that means), but regardless, at least it’s a step in the right direction. This update should be rolled out by mid-March, and I’ll give them some credit here, they do say it will roll out to ā€œmost creatorsā€ in the program. Again, vague, but that’s Meta for ya.

  • More creators, more countries: Facebook mentions in this blog post that it will be expanding its ā€œPerformance Bonusā€ to creators in even more countries. The Performance Bonus is an invite-only program that helps select creators earn more money off of their FB content. Creators in Italy, France, Germany, Spain, Colombia, Argentina, Peru, the Philippines, Thailand, and Indonesia will now have the opportunity to get invited to this program.

  • Performance-based payouts: Facebook continues its effort to pay out creators based on their post’s performance rather than based on the ads played on their content. This will push even more creators to repurpose, as good content will continue to permeate all platforms through repurposing, especially if it can earn creators more money.

Facebook is also set to add insight into all of these changes for their creators, so no one is feeling lost with any of the transitions rolling out. While Facebook was king and fell to the ugly duckling of content platforms, it’s cool to see them starting to cater to creators (better late than never, right?) and help folks in other countries earn more money through their content and passions.

Do you believe this is too little, too late for Facebook? Or can the social giant pull more creators back in and start to rise in popularity again? Let me know your thoughts, I would love some more opinions from the whole community on this one!

Major Shift from the Beast

Source: VidIQ

This one is gonna be short and sweet, but I gotta call it out when literally the biggest creator and content trendsetter in the world calls out a new trend.

Remember hearing about the ā€œBeastificationā€ of YouTube? Where there are about a dozen cuts every three seconds, lots of yelling, over-the-top challenges, and just general extra-ness?

Yea well, Jimmy says it’s time to call it quits. In a recent tweet, MrBeast says:

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