Anyone else following this potential TikTok ban closely? This could be a HUGE issue for a massive amounts of creators, but especially those who haven't started porting their short form over to YouTube. If you haven't made the jump yet, it's time to seriously start thinking about it. Better safe than sorry!

-Luke

Was Creator Economy Funding Overhyped? 📉

In this episode of the CreatorPad Podcast, Alex breaks down the recent trend of platforms scaling back their creator funding services. 

With the recession touching every part of the economy, platforms like TikTok, Facebook, Pinterest, Snapchat and more are rolling back their creator funds, and creators are earning less money.

This rollback on creator funds is hurting creators as most of the money is still only going to the top one percent of creators on each platform. With earning money through monetization becoming more difficult, how can creators create longevity behind their brand?

Watch the full episode to be sure you're up to speed on the latest in creator economy news. We're also on your favorite audio streaming platforms, so feel free to listen on Spotify, Apple, Google & more. 

[Watch the 4-Minute Episode]

TikTok Ban to Be Voted On 🚫

Things are coming to a head with the TikTok v the US debate, and it looks like TT might be in hot water. 

It has been announced that the House Foreign Affairs Committee will vote on a bill that determines if TikTok will be banned in the US. Representative & Chairman in HFAC, Michael McCaul, mentions that the concern is that "this app gives the Chinese government a back door into our phones.” 

After the vote, TikTok's parent company, Byte-Dance, will have its CEO, Shou Zi Chew testify before the House Energy and Commerce Committee in March. In this testimony, Chew will speak on TikTok's consumer privacy and data security practices, their impact on children, their relationship with the Chinese Communist Party, and more. 

More to come on this developing news, but I gotta ask: What will happen to the creator economy if TikTok gets the ban hammer? I smell a YT Shorts renaissance, but that's just me. ☕️ 

Creator Economy News 🚨

This week in the creator world, MrBeast cures blindness, Twitch announces their 2023 plans, YouTuber Super Bowl commercials, Snapchat opportunities, and more.

• MrBeast decides to just... cure blindness for 1,000 people? I'm not crying, you're crying... What will this dude do next?!

• Twitch has some changes coming this year, and its main focus? "Launching products and tools that make it easier for you to earn without impacting growth," - Tom Verrilli, CPO, CMO @ Twitch.

• Oh I'm REALLY excited for this one. YouTubers MoistCr1TiKaL & Ludwig team up, making Ludwig the newest Co-Owner of Moist ESports. HUGE!

You should see these 👀

• Logan Paul announces that his (& KSI's) drink company, PRIME, will have the first ever Super Bowl Commercial brought to you by YouTubers.

• With Spotify rolling out layoffs, podcasting on Spotify may look a bit different. 

• Are you a Snapchat creator (shoot me a message I have literally so many questions)? If so, Snap will pay you for stories surrounding your worst dates (and more). Happy Valentine's Day!

Weekly Spotlight 🔦

Meet Elie Katz AKA disKComfort!

Elie is an up and coming creator whose passion and hunger for content creation will make you want to get out and start creating. With a background in mechanical engineering, Elie is looking to turn his love for content creation into a full time gig, all while juggling a full time engineering career. 

While Elie's professional work is in his wheelhouse, his content is on the opposite end of the spectrum, focusing on doing things that make him a bit uncomfortable. With videos inviting strangers to parties, dinners, or even traveling to random places, Elie is a master at putting himself in these positions and capturing the trials, tribulations, successes, and evolutions that come with creating this type of content. 

With his energetic personality and go-getter mentality, it's no wonder why Elie challenges himself with creating these crazy yet awesome videos. I'm pumped to continue to follow Elie on his creator journey, be sure to give him a sub to stay up to date on all things disKComfort.

Keep killin' it, Elie!! 🙌

Want to go even further? 🚀

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, check out the links below to further your development as a creator. 😎

1. Join our free creator community

2. Find a personal mentor to learn from

3. RSVP for our weekly webinar