Welcome to this week's issue of the CreatorPad Newsletter, where we update you on all things CreatorPad and the creator economy!

We are coming to the end of our prep on our new site and product direction and I am SO PUMPED to send out the newsletter with our announcement. While it isn't today, it may be some time in the very near future, so keep your eyes peeled! 👀

This week in the creator economy, Deloitte releases a report giving us some insight on the state of the creator economy, Jake Paul beats Anderson Silva in a boxing match, a $250k creator-centric hackathon, and more. This week on CreatorPad:

What Motivates Creators? 🏋️‍♂️

A recent report published by Deloitte shares some key insights on the creator economy and what makes creators tick. Let's break down the key insight below! 

• Almost 60% of creators don't earn more than $50k/year, BUT 75% say they will be making over $50k within the next year.

• More than 50% of revenue comes from brand sponsorships.

• 1 in 3 creators want new resources to drive revenue.

• More than 2 out of 3 creators prioritize brand-audience fit when considering ads.

• Almost 50 percent of creators find difficulty in brand collaboration.

There are many more intricate takeaways in this report, but the overarching theme is that creators want to work with brands, but aspects such as brand-audience fit or even finding brands to collaborate with in the first place is tough work in itself. 

While still insightful, this report serves more as a guide for brands looking to break into the creator space and covers important insights into the creator world today. So, if you're a brand, check out the report below to make yourself more privy to the current state of the creator economy, and if you're a creator, do you fall into the majority or the minority in the reported statistics?

[Read the Full Report]

YouTube Gets a GlowUp 💄

If you've opened YouTube over the last couple of days, you may have noticed the sleeker design, but those rounded corner thumbnails aren't all that's changed.

From small changes such as dark theme and ambient mode or advanced scrubber mechanics and more flashy colors, YouTube also made some big swaps as well. 

The biggest swap being the splitting of Shorts, Live, & Long-Form videos into different sections or "tabs." This new layout should be easier to navigate and allow for easier viewership and discoverability of channels. Still, it begs the question: will YouTubers create new channels for each lane to appease the algorithm gods a bit more, as well as widen their reach? Regardless, the updates are sleek and will inevitably lead to even more creator evolution. 

The biggest question that's rattling around in my mind is: How will TikTok retaliate? Do you think we'll see a content split? Dare I say a dark mode? How do you think TT will fire back at good ol' YT? 

[Read More]

Creator Economy News 🚨

This week in the creator world, Jake Paul boxes Anderson Silva (and wins?), YouTube's Ad Revenue drops almost 2 percent, and Instagram launches easier ways for brands and creators to connect and collaborate. 

• As much as I'd hate to admit it, Jake Paul beat Anderson Silva in a boxing match. Ok, maybe next time we can do kickboxing; I miss the Spider Kick 😓

• People are freaking out about YouTube Ad Rev dropping 1.9% but fail to realize that just a year ago, they were up 43%. Not everything goes up, just ask some creators same on the platform.

• Instagram announces that brands can now make projects discoverable by creators, and in turn, creators will soon be able to let brands know they’re interested.

You should see these 👀

• NFT platform Magic Eden launches a $250k Creator Monetization Hackathon.

• Writer Jack Raines breaks LinkedIn with his satirical posts poking fun at the cringe content that plagues the site. Bravo, Jack. This is my favorite read in a while!

• MrBeast searches for a $1.5 Million investment for a brand valuation of $1.5 Billion. Yes, that's billion.... with a B.... 🤯

• Pay2Win is here on Twitter, and it wants to charge you 20 bucks for your verified badge. Would you pay $20 per month for a lil' validation? (Since I wrote this about 10 hours ago, it's now $8. Something tells me that'll drop again. 😅

Creator Spotlight 🔦

Meet Dimi Frixou!

Dimi is a filmmaker, editor, and podcast host whose passion lies in content creation, mindset management, and, most importantly, his hot takes on the latest in the creator world. 

While Dimi is a host of the CreatorPad Podcast and an editor here on the CreatorPad team, Dimi's passion for content creation has spanned for more than a decade. From producing vlogs and skate videos to video game edits and even brand promo videos, Dimi's channel is like a time capsule into his life as a creator.

Still passionate about the same things and more, Dimi has taken a new approach to his content recently. Leaning into mindset, sociological issues in the creator space, creators we should look up to, and even tips and tricks on editing, Dimi's newest content is definitely thought-provoking and entices further conversation.

As a friend, I am so excited to continue to watch the content that Dimi will be pushing out, and as a consumer, I am excited for more thought-provoking content pertaining to the creator world. If you're reading this, go check out his newest video, talking about Andrew Tate's resurgence and a comparison to better influencers such as Simon Sinek. 

Keep up the awesome work, Dimi! 

Check out CreatorPad 🛖

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, secure your spot on the waitlist for our dedicated online community for content creators!