Welcome to our latest issue of the CreatorPad Newsletter, where we update you on all things CreatorPad and the creator economy!

How are we already more than halfway through August? Honestly, we have no idea but we do know we're only a few short weeks away to opening our community up to all of you wonderful creators, and we couldn't be more excited. Over the last week, the CreatorPad team has made some exciting strides as we gear up for launch. We've started creating some video content with our new team members that we hope to get out to you soon, we've chatted with some exciting players in the creator economy to further our vision for CreatorPad, and we have been overwhelmed with the support of our newsletter so far!The whole team is pumped to open our community up to our initial founding members in the coming weeks, and we will continue to grow and allow our vision to evolve into exactly what creators need. So, if you think you have a friend who would be a good fit as a founding member such as yourself, please feel free to bring them in so they can join us on our journey to change the creator space for the better!

Is TikTok the Next Google? 

Research suggests that there are several reasons that people are swapping to alternative outlets for information. From diminishing attention spans to the evolution of learning styles and insufficient resources prioritized on Google's algorithm, TikTok and other social platforms are becoming the new generation's go-to search engine.

At a tech conference, Google's Senior Vice President, Prabhakar Raghavan, stated that they are losing nearly half of their consumer base due to these social outlets. "In our studies, something like almost 40% of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search," said Raghavan, "they go to TikTok or Instagram."

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Ever Wonder What It's Like To Manage MrBeast?

So did Colin and Samir. That's why they brought on MrBeast's longtime manager, Reed Duchscher. Reed is the CEO and Founder of Night Media, and MrBeast's talent manager, so it's safe to say that Reed has been through the wringer when it comes to YouTube and content creation. In this video, Colin & Samir pick Reed's brain about all things MrBeast and content creation, leading to some fantastic insights for creators of all sizes.

Breaking down subjects such as formulas for viral videos or revenue models for creators, Reed does a fantastic job at putting some perspective on MrBeast and the creator ecosystem as a whole. If you want to learn more and get some fantastic insight on the creator economy by one of the leading creator managers in the game, check out the video below!

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Creator Economy News 🚨

This week in the creator world; BeReal users become more valuable than Snapchat users, creators may be among the few who come out on top of the current recession, and two are arrested in a 23 million dollar copyright scam carried out on YouTube. 

• If we told you that YouTube is more popular than TikTok among current teens, would you believe us? According to new research from the Pew Research Center, YouTube is used by 28% more teens than TikTok! And Facebook is... well... RIP

• Although last week we briefly touched on the recession vs the creator economy, this article by entreprenuer.com suggests that creators have nothing to worry about for a variety of reasons. As creators are great at adaptation and they're not a part of the supply chain, they can actually come out on top during these turbulent times.

• Have you heard of these two guys who made $23 million from falsely claiming music copyrights on YouTube? So to all you music creators out there, claim your creations!

You should see these 👀

• Let's BeReal: With just around 8 million daily users, BeReal users are apparently valued two times more than that of Snapchat users from an investors standpoint.

• This is the future of the creator economy according to seven business leaders. These points certainly speak to the direction that the space is evolving, but what's your take?

• With the ever evolving content landscape, it's no question that trends will come and go (RIP planking), but these three trends aren't cutting it anymore, especially on YouTube.

Creator Spotlight 🔦

Meet Noah Jennings!

With over 1.1 million TikTok followers bringing in over 36 million likes, Noah is a creator who has a unique approach when it comes to his content. Noah has made a majority of his traction on his videos that take household name brands and creates an "alternate reality" based brand. For example, turning Adidas into computer brand or McDonald's into a fashion brand, Noah has brought in hundreds of thousands of eyes on his creative passions and his insane graphic design talents. 

With a background in graphic design, Noah has taken his skills developed in working with brands on creative direction & content strategy to develop a strong following on his creative projects. Noah is a fantastic example of creators who have leveraged their past experiences into a creative niche to find success. We can't wait to continue to watch Noah grow and put out his insanely creative and captivating content, and we hope that the bullies on Fall Guys take it easy on him. Keep crushing it, Noah! 

Check out CreatorPad 🛖

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, secure your spot on the waitlist for our dedicated online community for content creators! Sign up now to get early access by September.