Heyooooo! What’s up beautiful people?! How are we feeling after collectively staring at the sun the other day? I forgot that the eclipse was happening and I thought it was the end of days when I looked out the window and saw all of my neighbors staring into the sky. Also, I’m not sure what this eclipse means for my mental health this month, so can one of you Mercury in Gatorade folks tell me what’s goin’ on?

Anyway, I digress. Let’s get back to business! How is everyone feeling this week? Spring has for sure sprung, and the adventures in my life are just about to begin, especially with the new puppy coming THIS SATURDAAAAAAAY!

Don’t worry peeps, puppy pics coming in next week’s issue, I promise. 😌 

Outside of solid sunny days, a tiny corgi puppy, and bringing a ton of new readers into the Cmd+Shift+Create community, it’s still onwards and upwards as always. Now let’s jump into the latest in creator news! 🔥 

Twitter Commanding Monetization 💸 

Bash Twitter, X, whatever the hell it’s called now, as much as you’d like, but for MrBeast, the monetization proof is in the cash pudding. MrBeast recently tweeted that he’s made over $1M from views on just five of his videos posted to the platform. Could Twitter be a good place to repurpose your content? Let’s dive in.

• One of the biggest issues with Musk trying to push creators to post videos on X was the issues with monetization (among other things). With no clear means of monetization or set rules for how much you should be getting paid, creators hesitated to post on the platform.

• While that hesitation is understandable (if someone watches on X, they may not watch on YT, which makes you lose ad dollars), it’s clear from MrBeast’s experience that there is an opportunity within this platform.

• My biggest concern with this specific example of monetization lies in who MrBeast is. He’s the biggest creator in the world, bar none. Because he’s going to get millions of views on any piece of content he posts, it’s hard to determine whether this success metric can be related to the content that most other creators will post.

• At the same time, Musk has been pushing for MrBeast to post on the platform, and I could fully see monetization being skewed to make the biggest creator in the world happy & want him to keep posting to the platform.

• I would like to see a mid-sized creator begin posting on X to see if their revenue is comparable to MrBeasts, as these small to mid-sized creators will move where opportunities lie.

Although X is still in its infancy when it comes to video content and the monetization aspects of that content, it’s super exciting to see yet another platform making the push to bring in creators. I hope to see more monetization opportunities on X, and if some transparency can be presented in terms of how much you can make and from what is available, we may just see creators begin to prioritize X over YouTube. But I’m still team YT for the foreseeable future.

Have any of you video creators repurposed your content on Twitter? Would you? Let me know your thoughts by replying to this email!

Head of IG says Engagement > Followers 👀