Hellooooo creators! Do you enjoy reading this every week? Is there anything I should be adding or removing?

Let me know by replying to this email letting me know your thoughts, I’d love to implement them to make this a better read for the whole community!

And if you are a fan, consider giving this a share with a creator buddy, it helps to grow the reach of this immensely and let’s me know that I’m doing a good job (feed me validation 🤤)!

Enough from me, let’s get into the latest happenings in the creator space from this past week. 😎👇

A Peek Into the Future of Creator Commerce 🔮

I had the incredibly opportunity of sharing my thoughts into the creator space and what makes creators tick in this recent report by Throne! I’ll break down the details below, but first let’s jump into what this report contains.

This report takes a crack at breaking down the current state of the creator space, particularly related to commerce, while also taking a peek at what this may look like in years to come. Check out the high level details below:

• Brands who leverage small and medium sized creators have a better chance at reaching new customers.

• There are now higher costs associated with running creator driven ads. With more brands coming into creative platforms, ad space is being pushed higher. Keep this in mind, small to mid tier creators!

• “Discovery shopping” or buying something you weren’t searching for is still finding its footing and is much harder in an online setting than compared to in person stores.

• While discovery shopping is harder, the trust has shifted to creators and away from brands, so if a creator you like pushes a product you didn’t consider, this is the new discovery shopping. I know I’ve fallen “victim” to this type of advertising!

• This shift has allowed smaller brands to get larger, more precise audiences for their products by use of specific creators.

• Creators are moving away from traditional platform monetization, and moving towards diversified income streams to allow for more sustainable and reliable pay.

• The report dives into payout percentage discrepancies for the largest platforms like TikTok, YT, Twitch, and more.

• From the information collected, they found that most all creators prioritize affiliate links and brand deals over platform payouts.

• Creators care about their fans and care about the ads they’re running or products they’re promoting to these individuals.

• Close to 70% of this survey’s participants said they’d like to be a full time creator, but aren’t there just yet. This seems to be a consistent norm across the space in most every report.

• We NEED to lift up the creator middle class in order for even more creators to thrive in the market. Whether in a side hustle, or full time capacity, the middle class will allow for more democratization of payout.

Now, I know for a fact this is only scratching the surface of what was covered in this report, but these are the biggies (in my eyes). Definitely check out the full 34 page report, it’s super chock full of insight for creators, founders, marketers, and beyond.

Thank you to Throne and the team for allowing me to share my thoughts on some of these points, it was an honor and a pleasure to be able to share my thoughts on the creator space!

[Read Full Report]

Creator Economy News 🚨

This week in the creator world, YouTuber duo RackaRacka are apparently set to make yet another film, Colin and Samir break down monetization details for creators, Pokimane answers some tough questions, and much more:

• The YouTubers behind RackaRacka, Danny and Michael Philippou (who recently created the Sundance sensation A24 film, Talk To Me), are rumored to be in the negotiation process of securing the director’s seat for creating a Street Fighter feature film from the iconic Capcom video game.

• The creator economy big brains, Colin and Samir, were featured by Rolling Stone for their insights into making money as a creator. Breaking down the pros, cons, & how different monetization methods work, C&S give some fantastic insight into the best ways to make cash as a creator. Definitely check this article out!

• A Q&A with Pokimane, one of the biggest streamers online, dives into her experience as a massive streamer and the things that come along with the territory, especially as a woman. The interview dove into misogony, AI deepfakes, online vs real life persona, and much more.

You should see these 👀

• Looking to expand your network as a creative? Don’t miss this killer weekly event put on by Alex Hitt. Dozens of creators and creatives alike come together to chat the latest happenings and learnings from the space. I go every week and have learned so much, you should come stop by too!!

• CoCo Melon is becoming a movie and I honestly can’t say I’m too surprised. With Billions of views each month across their tens of millions of subscribers, it’s no wonder that Universal snatched them up.

• In a unanimous landslide vote, it looks like YouTube Music contractors are now going to be able to unionize. Just in time too, as YouTube Music recently announced the addition of podcasts to the music platform.

Creator Spotlight 🔦

Meet BSprex Fishing!

As I’ll be heading back to Eastern Long Island very soon to soak up the warmer months, I’ve been diving back into some fishing content to get me excited for the upcoming season. And in getting into that content, I felt that I had to show some local love this week.

BSprex is an angler and content creator based out of Long Island, New York, who creates some fantastic fishing content all year round (I was surprised to find he fishes during the NY winter as well)!

I love BSprex’s content because he’s so driven and passionate about fishing. Rain or shine, night or day, he is out there getting lines wet and catching some big fish. And his posting schedule is insanely impressive!

He’ll go fishing at night and have a video out the next morning, or go in the morning and have a fresh post for the evening. He can edit quickly and efficiently with no frills. If you’re an angler, definitely check out BSprex’s content. Especially if you’re in the North East!

Want to go even further? 🚀

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, check out the links below to further your development as a creator. 😎

1. Sign up for CreatorPad

2. Join our free creator community

3. Find a personal mentor to learn from