Hey creators! If you’ve been here before, thank you for being a consistent reader, and if you’re new here, welcome! We’ve had an influx in readers over the past few weeks, which has been amazing to see and only makes me want to push out more content for you folks.

If you enjoy this read, consider giving it a share, it helps more than you could ever imagine! 😄

-Luke

Question For YOU 🤔

As I always mention, I’m constantly looking for feedback on how this newsletter is structured/organized so I can more efficiently bring you awesome readers the news and latest happenings from the creator space.

In this newsletter, I usually have two big stories, some news, interesting headlines, and then a creator spotlight.

I’ve recently swapped to one big story rather than two as I’ve found more readers are engaging with those shorter bulleted lists.

Now I’m wondering, do I keep in the big story? Do I make it all bullet points? What do you readers want to see?! How do you most efficiently take in info?

Please please please let me know by replying to this email or shooting me a dm on LinkedIn. Your feedback means the world to me, and I want to implement it, so don’t be shy!

p.s. I was going to create a bigger story on the Sidemen’s multi million dollar deal, so if you think that would be interesting, let me know and I’ll do a write up!

Creator Economy News 🚨

This week in the creator world, Facebook announces further Reel customization, Amazon building up its podcasting team even more, Hulu brings on more creators, and more.

• Amazon looks to quietly become a bigger name in the podcast space with its sneaky acquisition of Snackable AI to help boost their pod numbers.

• Facebook is looking to make things a bit more customizable. Big Zucc himself took to Facebook like a wannabe Tom (that’s MySpace for you youngins) to announce Reel customization.

• Hulu is ramping up with more kid-friendly creators on their roster. I’m telling you guys, creators are going to be onboarded to more traditional streaming services more and more. Keep your eyes peeled. 👀

• Podcasting is hard and YouTube is harder. Take it from the top shows on NPR, Slate, and NYT who are struggling to find an audience on YT.

Ads Galore 🙃

Yeaaaa this isn’t an ad section for this newsletter (YET). This section is going to cover some of the added ads (pun absolutely intended) on your favorite platforms.

• Snapchat drops a slue of new ad features. Including ads immediately after watching your friend’s stories. Aren’t you excited to be spoon fed more ads while getting harassed by their AI?! 😅

• Aaaaaaand more ads are coming to YT Shorts. Now, YouTube masked this drop pretty well and framed it as a positive for creators, where snapchat straight up is talking to brands in their announcement. Who do you think has your back as a creator?

You should see these 👀

• Fortnite is now an olympic sport. Yep, you heard that right! The international Olympic Committee has added Fortnite into the Olympic E-Sports roster. Honestly, kinda sick. Now I wanna see the Super Smash Bro addition!

• On a darker note, the Surgeon General has declared that loneliness is an epidemic. This is especially important to note for content creators, as it’s one of the loneliest jobs out there. If you ever need an ear, I’m always here, just reach out!! ❤️

• This is semi-creator related, but I just thought it was an interesting read. The White House invited leaders from top AI companies to essentially tell them “hey guys, chill out a little bit.” 

• Looking for more killer (hopefully not literally killer anytime soon) AI news? Check out this AI focused newsletter, The Peripheral!

Creator Spotlight 🔦

I wanted to take the time to shout out an incredible creator who I’ve featured in this newsletter before, because they just made their leap into being a full-time creator by quitting his full-time mechanical engineering job.

Elie Katz and I connected in January, and I've literally spoken to him almost everyday since. Elie is one of the most passionate, charismatic, & talented people I've ever had the pleasure of meeting and his content portrays that same person.

Elie creates content that looks to get people out of their comfort zones by challenging them to do things they normally wouldn’t. Video ideas such as inviting strangers to a makeshift coffee shop in his apartment, asking strangers to spend a night out with them, and so many more creative ideas; Elie’s passion for creation and seeking the unknown or uncomfortable is infectious.

Elie is a pro at crafting a story and connecting with people on a personal level to bring out their stories. If you’re looking for someone to inspire you to get out there and start living and connecting, Elie is your guy.

Bravo and huge congrats for taking the leap, Elie. I can't wait to see you grow your channel and push out content that brings people closer together, and closer to the unknown. 🤝

Go check out Elie and be sure to give his YT a sub!!

Want to go even further? 🚀

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, check out the links below to further your development as a creator. 😎

1. Sign up for CreatorPad

2. Join our free creator community

3. Find a personal mentor to learn from