Heyooooooo! What’s going on my fellow creator nerds, I hope everyone is having a killer week and feeling those good spring vibes!

I want to do a little test today and keep this section short and sweet, so let’s just get right into it. 😎 

HBO Knows the Value of YouTube 🎥 

It’s not TV. It’s HBO.

God, I cannot think of a more 2000s line than that, that’s peak Y2K right there, baby. But the line becomes even funnier when looking at HBO’s recent move as they jump to YouTube with one of their most popular series and hosts. And I swear, if YouTube doesn’t capitalize by posting: “It’s not HBO. It’s YouTube,” somewhere, I’ll never forgive them. You have 24 hours, Mohan.

With this leap into the YouTube-verse, HBO is now posting full episodes and seasons of Last Week Tonight with John Oliver. So why is this a sign good for creators, and how might this be a nod to a shift in the traditional media landscape?