What’s going on, creators and creator nerds!?

I hope everyone’s week is going swimmingly, how we feelin’?!

I’ve been loving hearing all the feedback from creators building their CreatorPad pages! Creators have been sharing their work, building out beautiful customized pages (like this sick one by Taz), and gearing up for the next iteration of what we roll out within the app.

Exciting things on the horizon, but in the meantime, I have some stories for y’all. Let’s dive into the latest in creator news! 👇️ 

We’re All Premium Down Here 🎈 

Guys, we did it! Almost all advertisers consider creator content to be “premium”! Ambiguous? You bet! Let’s break down the deets on how creators are commanding the ad space. 😎 

• Creators and their content are becoming increasingly popular among advertisers, with 92% considering it to be "premium". Now that’s what I’m talkin’ about, baby!

• Almost half of advertisers put budgets towards content from creators, and 44% plan to increase their creator ad spending in 2024.

• It’s no secret to us creators, but advertisers are finding out that creator content tends to generate higher loyalty, advocacy, and consideration compared to regular advertising. It’s almost like people relate to things and people they care about… Hmm... Go figure 🫠 

• Massive creators (like MrBeast, Emma Chamberlain, Khabi, etc.), are bringing more eyes to the creator space with their celebrity gaining outside of the creator space.

• This is my favorite point from this article, viewers are watching more creator content than ever before, with 39% reporting watching more than a year ago. 💪 

With creators breaking in deeper into the ad space, and advertisers seeing the value that creators can (and continue to) provide, hearing that almost all advertisers consider creator collabs to be key should be a massive signal for creators across the board.

No matter your niche, platform, or celebrity, the advertising space is waking up and jumping on the bandwagon. So start tapping in and paying closer attention to the brands that align with yours. Let’s make some great content, more collabs, and more money in 2024!! 👏 🤑 

Non-Exclusivity is the New Norm 🤔 

Creators have been breaking up with their previously exclusive platforms and beginning to flirt with new outlets for their content and audiences. Massive creators like podcasters Alex Cooper and Joe Rogan, and Pokimane have all recently decided to part ways with their main platforms and try their hand out elsewhere, namely, YouTube.