I just moved to Colorado this past weekend and I can't figure out how to work my heat. There's also a snowstorm coming tomorrow so if you don't hear from me, it's because I can't type in mittens.

P.S. If you're a creator in the Denver area, let's connect!

This week in creator news, Dan Mace teams up with MrBeast, we review some stats for the creator space in 2023, YT beats out other podcasting platforms, Pink Sauce in WalMart, and more:

-Luke

Dan Mace Joins the MrBeast Team 🎥

If you're deep in the YouTube or filmmaking space, you know the work of Dan Mace. Mace is a filmmaker and YouTuber who has created some insane cinematography both for the likes of himself and other iconic YouTubers and brands.

With two Cannes Awards, Mace's film style has inspired the next generation of filmmakers and continues to push the bounds of YouTube content. In his new role with the MrBeast crew, Mace will be heading up the creative direction for all Beast Philanthropy videos going forward as the brands Chief Creative Officer.

Aiming for an improved filming and editing process, Mace joining the MrBeast team should signal to others that the Beast brand isn't just looking to make entertaining content. They're looking to build the hardest hitting team of professional story tellers to create content that excels well past an average YouTube video.

I'm thinking that Beast bringing on Mace is one domino in a long line of creating this team of rockstars. Who do you think Beast will target to bring on the team next? 👀

[Watch Dan Mace's Video]

2023 Creator Economy Statistics 📊

In a recent report published by SupplyGem, the brand breaks down the biggest takeaways from their study of the current state of the creator economy, and makes some predictions for the future of the space.

To save you some time, here are the most surprising pieces below:👇

• The current market is valued at $104B with projections of reaching over $200B by 2026.

• There has been an influx of over new 165M creators since 2020.

• 77% of creators who earn income through monetization, began monetizing in the last year.

• The average age of creators is 37, and 71% of creators are over 30. 🤯

• Almost 50% of GenZ creators are choosing content over college.

The full report goes extremely in depth with all of these findings, and even dives into monetization, products, tools, and predictions for the future of the space. If you found the above points interesting, definitely check out the full report below.

What is the biggest standout to you from this report?

[Read Full Report]

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Creator Economy News 🚨

This week in the creator world, YT comes out on top for podcasts, this Forbes article breaks down brand sponsorships/monetization, YT rolling out its Shorts partner program, and more.

• YouTube beats out Spotify, Apple, and other pod platforms for podcast consumption. And the future of podcasting is looking more and more like live shows.

• Here's a Forbes piece I really enjoyed on platforms' commitments to creators and whose back these brands truly have.

• YouTube Partner Program is rolling out Shorts monetization on Feb 1, with some new rules.

You should see these 👀

• TikTok's infamous 'Pink Sauce' is now hitting the shelves of WalMart, with a newly standardized recipe, and Penguinz0 isn't too happy about it.

• India is projected to have the largest number of creators in the world.

• Short movie studio, ShortsTV, is suing Google for their use of the name YouTube Shorts. If ShortsTV wins, what name do you think YT would land on?

Weekly Spotlight 🔦

Meet F*** You, Pay Me (FYPM)!

FYPM is a brand that seeks to crowdsource experiences and compensation rates from a variety of brands that creators have worked with. Utilizing this anonymous reporting system, FYPM is creating transparency in a space that can be hard to navigate on your own, especially as a budding creator.

I think what FYPM is setting out to do is empowering creators worldwide through shared learnings and will only serve to make becoming a professional in the space even easier with the help of those who have been through it.

Want to go even further? 🚀

If you’d like to keep learning about topics like the ones shared above, stick around! But more importantly, check out the links below to further your development as a creator. 😎

1. Join our free creator community

2. Find a personal mentor to learn from

3. RSVP for our weekly webinar